Post Production

Department of The Premier and Cabinet

In collaboration with the talented team at Showpony Advertising, we brought the Bigger Health System TVC to life—an honest, raw, and in-the-moment campaign created for the Department of the Premier and Cabinet.

Objective

The goal of this project was to communicate, on a state-wide level, the growth of the healthcare system here in South Australia.

Problems

Delivering this message in a way that felt genuine, raw, and honest required thoughtful camera techniques and unique creative concepts.

Process

Filmed in a documentary style, this campaign was showcased state-wide across online platforms, social media, and out-of-home advertising. Featuring real people from the healthcare system was essential to delivering an honest message.

Outcomes

Over three and a half days, we worked in collaboration with the Showpony team, real doctors, nurses, paramedics, and allied health professionals to shoot a TVC that was warm, authentic, and undeniably compelling.

The main hero video wove together all the stories and voices into a cohesive narrative.
Social media cutdowns highlighted the individual voices that made up the larger campaign.

Stepney Studios is a pleasure to work with - reliable, collaborative, and always delivering high-quality results.

Alex O’Neil

Showpony Advertising