The objective was to create a standout 15-second television commercial (TVC) for CUSA’s innovative 40-Year Home Loan product. The TVC needed to communicate the core message “Get your home ownership dreams off the ground” using emotionally resonant storytelling and striking visual design to cut through the noise in a competitive mortgage advertising space.
The creative concept revolved around a literal lift-off, requiring inventive production planning, visual storytelling, and precise timing. The winning concept also required a custom set and visual effects.
Working in close collaboration with creative agency KWP + Partners, we refined the production workflow, to ensure every second delivered visual value. Key moments, like the door flying open, the paper flying around the room, the room shaking and the paper flying at the actors face, required collaborative timing from the whole crew on the day.
The result is a playful, energising 15-second TVC that blends imaginative storytelling with technical precision. Through a mix of thoughtful production and VFX, the final ad lifted the campaign message both literally and figuratively, helping Credit Union SA elevate brand awareness and emotional connection with viewers.
Client
Brand & Marketing Lead – Carmen Hutchison
Production & Studio Lead – Ben Spry
Executive Creative Director – Aaron Lipson
Account Director – Cass Demasi
Home Loan Manager – Cintya Dharmayanti
Customer – Colin Sheppard
Crew
Director – Thomas Schaefer
AD – Ben Golotta
Producer – Cooper Rees-Jones
Production Coordinator – Kyra Herzfeld
Production Assistant – Alex Duggan
DOP – Nick Frayne
Gaffer – Richard RJ
Set Dec / Stand by props – Fraser Whitehead
Hair & Makeup – Bonnie Charles
