Working together for 8 years with content that evolved from longer YouTube pieces to social-first edits, captured alongside photography and delivered as an extension of the school’s marketing team.
Objective
Continue a long-term partnership that adapts to changing platforms and marketing focus.
Efficient use of on-site time by capturing photography alongside video.
They needed a production team that understood what made their school different.
Process
Structured, term-aligned planning and retainer models discussed to map content to school terms, including monthly check-ins and flexible scope for video, photo and animation.
Q1–Q4 content planning that included classroom video, program features and updates to existing edits.
Anniversary “Reconnection Event” capture with informal interviews, a sit-down interview with leadership, and photography captured alongside video.
Outcomes
A flexible education content stream that reflects platform shifts over time, pairs photography with video on capture days, and delivers both fast event edits and longer interview-led pieces for school use.
Anniversary reconnection event coverage with informal and formal interviews, plus photography of the day.
Classroom and program content, with edit updates to existing school pieces.
Retainer structure allowing monthly on-site production and post-production time, with check-ins.
