Brand Campaign

Flinders University

A dynamic brand campaign for Flinders University celebrating curiosity and resilience, produced across four shoot days with multiple cuts for broadcast and social.

Objective

To create a campaign film that flips “they say” conventions into “we say” empowerment, positioning Flinders University as the place where the greatest minds are made.

Problems

Balance polished brand film with authentic, social-native energy.
Build a multi-cut master with wide thematic coverage in limited shoot windows.
Complex logistics across hills/city/campus with live environments and weather/lighting constraints.

Process

Over four production days covering the Bedford Park Campus, the Festival Tower Campus, Health2Go, HMRB and the Tonsley Campus we worked with 20+ talent to capture 30+ different scenes.

This required a crew of 15 people, changing from day to day based on the scenes being shot. Alongside the working crew we also had 10 client and agency team members on set.

Extensive planning during pre-production was necessary to keep the production running smoothly, especially location reccies to streamline all the different location around multiple campuses.

Outcomes

Alongside KWP and Partners we delivered a high-energy, multi-cut brand campaign that reframes “they say” into student-led “we say,” ready for Cinema, Youtube, Netflix, Meta, Reddit, Online and TikTok.

60″ brand campaign.
30″ cut.
3 x 15″ cut variants.
6″ bumper.
Social lo-fi asset bank (camcorder/stills/BTS) for ongoing cutdowns.

See our crew & credits

Crew

Director — Emerson Hoskin.
Producer — Thomas Schaefer.
Production Manager — Cooper Rees-Jones.
1st Assistant Director — Cordell Horsell.
Director of Photography — James Haskard.
1st AC — Ella Burton.
Production Assistant — Alex Duggan.
Production Assistant — Tess Wood.
Gaffer — Nic Datson.
Gaffer Assist — Sam Clarke.
Grip — Justin Van Zyl.
Hair & Makeup — Fiona Rees-Jones.
Stills Photographer — Josh Geelen.
Digi — Dylan Starczak.
Photo Assistant — Lewi Potter.

Post Production

Editor — Brody King
Colour — Chris Daniels, Emerson Hoskin & Thomas Schaefer
Music — Nic Flare
Sound Design — Scott Illingworth

Agency: KWP+Partners

Senior Creative — Sascha Wilkosz.
Head of Art — Chico Zuccato.
Producer — Alex Cotterell.
Executive Director of Advertising — Sam Talbot.
Senior Account Manager — Natalie Ollis.

Client: Flinders University

Chief Marketing Officer — Bev Bury.
Brand Campaign & Partnership Lead — Cassandra Demasi.
Head of Brand — Meghann Reeves.
Digital Graphic Designer — Tom Wilson.
Videographer — Jahan Emery.