SAPOL required a high-impact police recruitment video to modernise their outreach and inspire the next wave of recruits. The goal was to reflect the dual identity of police officers inside and outside the uniform, through emotionally engaging visuals and storytelling.
Our brief was clear: create a bold, cinematic campaign that feels authentic, motivating, and future-focused. This involved aligning with Nation’s vision and elevating it with our technical and creative execution.
The shoot presented two major challenges:
From the outset, Stepney Studios worked closely with Nation to ensure the project vision was achievable within the production scope.
In post-production, our editors handled VFX, colour grading, rig removal, and seamless compositing to finalise a clean and powerful police recruitment video.
The campaign has resonated strongly across South Australia. More than just a recruitment ad, it’s a cinematic narrative that reframes public perception and, a successful second instalment in the You Belong In Blue campaign, expanding upon the visual language identified in the first campaign.
Client:
Principal Communications & Engagement Officer – Nina Sanson-Bedford
Sworn Officer – Inspector Jodie Taylor
Senior Constable – Brett Massey
Agency:
Creative Director – Nick Brz
Project Director/TV Producer – Judi Oehme
Copywriter – Alice McKenzie
Crew:
Producer – Henry Reimer Meaney
Director – Thomas Schaefer
Production Assistant – Elyse Adams
1st AD – Cordell Horsell
Director of Photography – Michael Tessari
1st AC – James Wire
DIT – Chris Daniels
Gaffer – Richard Rees-Jones
LX Assistant – Matthew Schmidt
Grip – John Smith
Grip Assistant – Peter ‘Itchy’ Itsines
HMU – Fiona Rees-Jones
Art Dept – Rosie Kruckemeyer
Unit Manager – Steve Russell
Locations Manager – Jane Harwood
Post-Production:
Editor/VFX – Chris Daniels
Colourist – Chris Daniels
Sound Design – Justin Astbury
