Produce a multi-format video campaign for Star Discount Chemist (via NATION Creative) that normalised gut health conversations and positioned SDC’s Chief Pharmacist as a trusted, approachable expert. The campaign needed to connect with a broad audience across paid social, digital, display, and in-store screens.
The shoot required two distinct locations in a single day – the Collinswood SDC store before opening to the public, followed by a full studio session at Stepney Studios. Coordinating four talent, H&MU, stills photography between takes, and Shannon (Chief Pharmacist) across both locations required tight scheduling. Store dressing was also needed on the day, including removing dated signage and flipping in-brand POS materials.
Stepney Studios produced the full campaign in close collaboration with NATION Creative. Pre-production covered cast selection across four talent roles with wardrobe approved in advance, backdrop selection across yellow, pink, and blue paper rolls to complement SDC brand colours, and a detailed scene-by-scene shoot schedule.
The store shoot ran from 6am, capturing Shannon’s direct-to-camera lines and in-aisle scenes before the store opened to the public. The crew then moved to Stepney Studios for the coloured backdrop talent segments. Stills were captured between video takes throughout the day.
Post-production included grade, graphics, and delivery across all required formats.
A complete, broadcast-ready multi-format campaign delivered on schedule, covering all paid social, digital display, and in-store screen requirements for the national rollout.
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