Video Production

The Embrace Collective

A campaign that champions body confidence and inclusion in youth sport. Captured in a single-day, two-location shoot with eight young talents and a whole lot of hustle.
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Objective

To produce high-energy, empowering videos using the ‘Sport is for Every BODY’ education collateral, for The Embrace Collective to submit to Sport Integrity Australia’s educational materials.

Problems

The production faced tight availability windows for young talent, with some able to be on set for only two to three hours, while also requiring travel between two locations in a single day and capturing over 30 scripted and spontaneous shots within a 10-hour schedule.

Process

We mapped the script into a precise runsheet and shot list, working with The Embrace Collective to coordinate talent and schedule the day to the minute. With eight young participants and limited availability, we captured all scenes across two locations, managing crew, equipment, and transitions seamlessly.

The project also incorporated pre-existing B-roll from past collaborations, ensuring visual consistency and streamlining post-production by eliminating the usual media delivery and approval steps.

Outcomes

We delivered a shoot day that was smooth, efficient, and full of energy, capturing every scene required to tell a powerful story that celebrates all bodies in sport for The Embrace Collective’s Sport Integrity Australia submission.

  • Successfully filmed all key shots from the script in a single day, across two locations.
  • Delivered a tightly coordinated production schedule that accommodated all eight young talents and their restricted time windows.
  • Captured a vibrant, diverse range of footage that reflected the inclusive spirit of the campaign.
  • Leveraged existing B-roll we had shot for the client in previous projects, streamlining the post-production process and ensuring visual consistency.
The Embrace Collective Stills

Client – The Embrace Collective

EA – Carin Pole

Senior Marketing Manager – Claire Groves

 

Production – Stepney Studios

Producer – Thomas Schaefer

DOP – Kris Jenkinson

1st AC – Ella Burton

Production Assistant – Alex Duggan