Create a suite of humour-led, social-first video ads for Tiegear that build brand recognition and audience affinity by making the first touchpoint entertainment, not a hard sell.
Keeping humour on-brand was top of mind for this project. Comedy is high-risk, so we had to make sure the concepts landed, felt human, and most importantly, felt like Tiegear.
In one shoot day, we captured four different scenes with multiple talent across two locations. This meant our schedule needed to be tight and followed closely. We also had the added complexity of capturing a different version of the hero video for Tiegear’s American audience.
We worked with Director Conor Mercury to develop ad concepts built for laughs and scroll-stopping opens, then moved into pre-production by locking locations, building a tight run sheet, and scheduling staggered talent groups to keep the day moving.
Across Mylor and Colonel Light Gardens, we captured four scripted scenes with a focus on comedic timing, clean coverage, and performance flexibility for cutdowns.
In post-production, we delivered polished edits designed for paid social testing, with punchy pacing and clear brand presence.
A suite of funny, memorable social ads that give Tiegear a repeatable brand-building tool. The kind that makes people remember the name before they need the product.
Talent
Crew
