Corporate Video Production

Duxton Capital

Duxton Capital sought to elevate its brand awareness and recruitment efforts through high-quality video content. Our video production team executed a seamless end-to-end video production project, delivering strategic visual assets that enhanced their digital presence and corporate credibility.

Objective

The goal was to create a suite of video assets that:

Established brand awareness for Duxton Capital within its industry.
Positioned the company as a leader and innovator in its field.
Showcased corporate culture to potential corporate partners and large business clients.
Highlighted employee development and career growth opportunities to attract top graduate talent.
Strengthened retention strategies by demonstrating investment in employee growth.

Additionally, the video content was intended to serve as a long-term marketing asset, supporting brand recognition on corporate social media platforms, the company’s website, and LinkedIn business pages. Duxton Capital had previously seen success with video marketing but required an updated approach that reflected its evolving team, workplace culture, and position in the industry beyond 2022.

Problems

Before the project, Duxton Capital faced the following challenges:

Limited corporate social media presence, reducing engagement and visibility.
Visibility of career growth pathways, necessitating content that show-cases the opportunities Duxton Capital have for long-term career development.
Outdated brand messaging from previous video content that no longer reflected current company culture and employees.

These challenges necessitated a fresh, modern approach to visual storytelling, ensuring the new content accurately represented the culture, leadership, and career pathways available at Duxton Capital today.

Process

To address these challenges, we executed a structured video production strategy:

Pre-Production & Planning

Client Collaboration: Worked with Lucy, Duxton Capital’s HR Manager, to develop customised interview questions for each participant.
Concepting & Scripting: Ensured a compelling narrative that reflected the company’s brand and values.
Scheduling & Logistics: Coordinated shoot dates and locations for maximum efficiency.

Post-Production & Editing

Editing & Storytelling: Refined footage to align with brand objectives.
Content Customisation: Created various video formats for different digital platforms.
Client Review & Revisions: Ensured final assets met Duxton Capital’s expectations.

Outcomes

The project resulted in engaging, high-quality video content that successfully increased Duxton Capital’s brand visibility and employee retention messaging. These assets continue to be used across the company’s website and LinkedIn, providing long-term value in their marketing and recruitment efforts.

- 1x 1-2 minute brand awareness & culture video (Website & LinkedIn Business Page)
- 1x 1-2 minute recruitment-focused video (Website & LinkedIn Business Page)
- 3x Main Interview Videos (Featuring key executives)
- 3x 15-20 second social media cutdowns (LinkedIn individual profiles)
- 3x 15-20 second social media cutdowns (Instagram feed & stories, square/portrait format)

The team made filming so comfortable and accommodating for our staff, and the final videos produced were exactly what we were after.

Georgia Male, HR Assistant Duxton Asset Management

Duxton Capital