The Matthews Group needed evergreen assets for their venue that cut through the noise of other hospitality venues. These assets highlighted not just the venue but its unique food offerings too.
40
Deliverables
3
Crew
1
Cameras
01 – Challenge
Cutting through the noise in three seconds flat.
Creating assets that visually capture the viewer’s attention within three seconds was the underlying brief for this project. We also needed to make those assets evergreen and flexible to fit website and social media dimensions.
02 – Approach
Social inspiration, planned around service hours.
We found inspiration in the one place everyone goes for attention, Instagram. After pitching and briefing the client on this direction, the project moved into pre-production, where we mapped out the shot list and determined the equipment needed to get the job done. Filming during the hotel’s servicing hours made for tight scheduling windows.
03 – Deliverables
Three hero videos, multiple cutdowns and rush footage.
Overall, we needed to deliver three main videos, each capturing the vibe of the Sussex Hotel as well as three unique food offerings. Alongside this, we delivered rush footage so the client could use the raw footage for their own content library.
04 – Outcomes
From food to atmosphere, all on camera.
Over three half-day shoots, we delivered three 30 second main videos for the website, along with five to eight cutdowns each for social media.
We have used Stepney Studios for a wide range of projects, from video production and podcasting to photography. The team is made up of passionate professionals with a keen eye for detail, creative flair, as well as the resources, knowledge, and on-trend expertise to deliver the results you envisioned while exceeding your expectations every time. I cannot recommend Cooper and his team highly enough, both professionally and personally.