Stepney Studios produced eleven short-form videos as an extension of AHCSA’s Stay Lubly campaign with Shine SA. Each one tackled a different health topic for a different audience, with consistent tone, pacing, and visual approach across the full set.
Deliverables
Crew
Camera
AHCSA’s Stay Lubly campaign with Shine SA was already in market. The extension needed to feel like part of the same conversation. Eleven new videos across syphilis, HIV, and condom awareness. Multiple audiences. Multiple angles on the same campaign. Each one had to be culturally considered, accurate, and easy to watch.
Thomas Schaefer directed and operated camera across the full production. Brody King handled the edit. Working with the same crew across an ongoing campaign means the tone, pacing, and visual approach carry through without recalibration. AHCSA wrote the scripts. We filmed and cut them to sit cleanly alongside the existing Stay Lubly content.
Five general facts videos covering different syphilis prevention angles: STI check, condom use, regular testing, pregnancy, and effects on the body. Syphilis awareness for men. Syphilis awareness for women. Three National Condom Day videos. One HIV awareness piece covering transmission, prevention, and testing. Eleven scripts. One coherent extension.
AHCSA now has eleven new pieces of content sitting cleanly inside the Stay Lubly campaign, consistent with the existing work in tone, pacing, and visual approach. Ongoing partnership with the same crew is how you keep a campaign coherent at this kind of volume. The brief gets shorter every time. The output stays steady.
– Jade T. – Aboriginal Health Council of South Australia
CLIENT
Communications Manager: Jade Theseira | Communications Manager (Acting) – Workforce Education & Development: Sara Perri
CREW
Director/DOP: Thomas Schaefer | Editor: Brody King