A series of product installation how-to videos for Lo & Co, covering six lever products across their hardware range. Clean, consistent, shot to feel as considered as the hardware itself.
Deliverables
Crew
Camera
Producing how-to content across six distinct hardware products meant every video had to feel part of the same series. Different shapes, different finishes, different installation steps. The challenge was getting the staging, lighting, and pacing right so the suite felt cohesive without losing the specifics that make each product its own.
Every video was shot with a clean, considered setup that put the hardware front and centre. Step-by-step installation sequences were filmed for each of the six products, with consistent framing and pacing across the full set. The result reads like a single library, not six separate videos pieced together after the fact.
Lo & Co now has a polished, consistent installation library that supports customers from unbox to install. The set works as a long-term content asset, giving the brand product support content that matches the quality of the hardware itself.
– Claudia, Lo & Co
CREW
Producer: Cooper Rees-Jones | DOP: Riley Scott
