A one-day field test on a dirt jump park. An esky strapped to a Can-Am buggy with the FlexStrap, run hard across a sequence of jumps. From that single shoot, Stepney Studios delivered 27 Meta video assets across hook variations, cut lengths and aspect ratios.
Deliverables
Crew
Cameras
Tiegear needed a deep library of Meta video assets to keep their paid social campaigns rotating without returning to production for every refresh. Most product brands hit the same wall: one or two hero edits, then nothing left to test against. The brief was to solve that problem at the shoot day stage, not the edit stage.
Stepney Studios structured the day around real product use. An esky loaded with weight, a Can-Am buggy, a dirt jump park. Multiple camera setups, multiple hook frames, multiple takes per run. Every angle was planned to deliver usable footage for hook variation, not just a single hero cut. The shoot was built to feed an ad account, not a showreel.
From one shoot day, Stepney Studios delivered 27 Meta video assets engineered for paid social rotation. Multiple hook openings on the same product moment, square and vertical aspect ratios for feed and Reels, short and longer cut lengths for prospecting and retargeting. The library was structured so the ad account manager could test, retire and refresh without returning to production.
Tiegear walked away from a single shoot day with 27 Meta-ready video assets. The volume gave their ad account manager the runway to test hooks, retire underperformers and refresh creative across the campaign without scheduling another production. The shoot also extended into a US campaign rollout, mirroring the structure across additional Tiegear product lines.
– Peter Vidovic, Founder, Tiegear
CREW
Director/ DP: Harvey Hogan | Producer: Thomas Schaefer | Editor/ Colourist: Brody King
